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Something amazing is happening in Bakersfield, CA. The once small-town has doubled in its' population over the past twenty years. Now the 9th largest city in California, the growing community is experiencing a cultural shift as it welcomes a more diverse population while still valuing its' rich history, honoring the traditions, institutions and values that have made us who we are. Join our hosts Andrae Gonzales, Rachel Magnus, Jesus Gonzalez & Carla Barrientos as they explore the dynamic people, places and culture of our community.

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  2. Branding Like Nobody's Business (feat. Shannon LaBare)

Branding Like Nobody's Business (feat. Shannon LaBare)

Sep 5, 2019

This week we speak with Shannon LaBare, founder of Purveyor House, a marketing agency that guides businesses in building + developing their brand. Shannon talks to us about how she is helping to shift culture and change perceptions of Bakersfield while cultivating community and building unifying camaraderie through Bakersfield's 'Second Saturday', Be In Bakersfield, and The Hub of Bakersfield.